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The Publishing Insider

Expert advice on editing, marketing, design, and the business of being an author — from the team that's published over 1,200 books.

Marketing
Marketing·Nov 28, 2025·6 min

How to Use Amazon Ads to Rank Your Book Without Burning Your Budget

Sponsored Products, Sponsored Brands, and auto campaigns — the three-layer approach our ad strategists use to climb category rankings while keeping ACOS under 35%.

Editing
Editing·Nov 14, 2025·7 min

Developmental Edit vs Line Edit: Which Does Your Manuscript Actually Need?

Authors often order the wrong type of editing and wonder why their book still doesn't feel right. Here's how to diagnose exactly what your manuscript needs before spending a dollar.

Design
Design·Oct 30, 2025·5 min

7 Book Cover Mistakes That Kill Sales (And How to Fix Every One)

Your cover has 0.3 seconds to convert a browser into a buyer. Our lead designer breaks down the seven most common cover mistakes — and exactly what to do instead.

Publishing
Publishing·Oct 15, 2025·9 min

Self-Publishing vs. Traditional Publishing in 2025: The Honest Comparison

The publishing landscape has shifted dramatically. We break down the real numbers — advances, royalties, timelines, and creative control — so you can make the right choice for your book.

Branding
Branding·Sep 28, 2025·6 min

How Your Book Becomes a $10,000/Month Speaking Business

The authors earning the most from their books aren't making it on royalties alone. Here's the exact brand-to-speaking pipeline that turns a published book into a full platform.

Marketing
Marketing·Sep 12, 2025·5 min

BookTok in 2025: What Actually Works for Authors (And What Doesn't)

TikTok's book community has launched careers. But most author BookTok strategies are wrong. Our social strategist reveals what the algorithm actually rewards.

Editing
Editing·Aug 25, 2025·8 min

How to Write a First Chapter That Agents, Publishers, and Readers Can't Put Down

The first 1,000 words of your book do more work than any other section. Our fiction editor shares the structural secrets behind every page-turning opening.

Publishing
Publishing·Aug 10, 2025·6 min

ISBNs, Copyrights, and Library of Congress: The Author's Legal Checklist

Before you publish, there are six legal and registration steps every author should take. Most skip half of them. Here's the complete checklist with costs and timelines.

Design
Design·Jul 22, 2025·4 min

Print vs. eBook Formatting: Why They Need to Be Designed Separately

The most common publishing mistake: sending one layout file to both the printer and the eBook converter. Here's why that destroys the reading experience — and how to do it right.

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